Creative verdict
Get an overall score and a plain-English assessment of whether the ad is ready to test.
Free AI ad creative scorer
Score your ad before you spend on it.
The AdFargo ad creative scorer reviews paid social creative across hook, clarity, emotion, offer, and CTA. Upload an ad, paste the copy, and get a verdict with specific fixes.
Scoring framework
Hook
Does the first line or visual stop the right audience quickly?
Clarity
Can a viewer understand the message within two seconds?
Emotion
Does the creative create urgency, desire, relief, or identity fit?
Offer
Is the value exchange specific enough to justify action?
CTA
Does the next step match the ad's promise and audience stage?
What the score includes.
A useful score should do more than say whether an ad is good. AdFargo explains the creative problem, the likely performance risk, and the fix your team can make before launching another paid social test.
Problem diagnosis
See the weak points that may hurt scroll-stop, comprehension, emotional pull, or click intent.
Actionable fixes
Turn the diagnosis into copy, offer, CTA, and layout improvements your team can use immediately.
Use the scorer as the first step in your creative testing loop.
Score a stale ad, generate an improved version, then use variations to test new hooks and messaging angles. That loop is the foundation for a higher-volume agency creative cadence.